Ecommerce Trends to Watch for in 2021

It has 800 million users, and52% of its userssay they’ve bought a product they first saw on Twitter. In addition, 81% say that Twitter impacts their purchasing decisions more than TV commercials. 

Ecommerce social mediarequires a strategyand some tools, like anonline schedulingand reporting tool. Most strategies will detail how your business will market and advertise on social media networks, as well as engage and interact with its followers. For large ecommerce stores, it is easy to rest on their laurels. However, a proactive approach to site navigation and management is critical to sustained profitability.

What are the features of e-commerce?

• Easy navigation.
• Real-time information.
• Simplified pricing.
• Online order processing.
• 24/7 client focus.
• Personalized marketing.

Quality of product information and attached images can make-or-break your sales pipeline. Your traffic should be able to find your email address and phone number at the bottom or top of every page on your site. Employ a tool such as Unbounce to weigh 2 or more page designs against each other for effectiveness in maximizing sales. 

If you want to funnel traffic toward a desired action, like making a purchase, you need to optimize UX. All in all, SEO is something worth spending extra time strategizing around. Landing pages with relevant keywords will receive a higher Google ranking and be more likely to show up during relevant searches, too.

Customers

With Shopify, you can build a community around your brand by using multiple distribution channels to create a natural feedback loop with consumers about your products, services, or story. Shopify’s connected platform helps you manage and analyze those channels, all in one place. Seventy-three percent of shoppers surveyed use multiple channels before making a purchase.

When did ecommerce become popular?

Online marketplaces have been on the rise since the mid-1990s with the launch of giants we know today, such as Amazon, Alibaba and others. Amazon in particular is known for its unique growth strategy that has helped them achieve mass-adoption and record-breaking sales.

These types of businesses are also known as C2B2C or consumer-to-business-to-consumer. B2B is e-commerce representing electronic exchange of products, services and information between businesses. It is expected that the B2B e-commerce market would reach $1.1 trillion in the U.S.in the upcoming years.